Trudy Darwin Communications or the growth of a integrated agency
September 22, 2020
Trudy Darwin PR or the growth of a integrated agency? The second factor you should consider is the health of your social media marketing campaign. We all know just how important a strong social media presence can be for any new business and tech-related firms are no different. This is another area where a professional can make a difference, but there are some things that you can do on your own that can improve the health and effectiveness of your social media campaign. Sound interesting? To learn more about creating a more effective social media campaign for your tech startup, contact Trudy Darwin Consulting and speak with the Tech PR experts today.
Top tech PR trends for 2020 – 2021 ? Journalism and Storytelling – storytelling has been slowly growing in popularity among many tech startups as customers like to know that there are real people behind the brand. In 2020, we will see an increase in editorial storytelling, as this method of attracting media attention directly influences decision makers, where the standard press release does not.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. Find additional information on Technology PR Agency.
Does this mean that products can’t be part of the thought-leadership argument? No, they can be. However, magazines don’t want product names to be plastered all over an article. By considering all of the issues, market trends and market needs, technology companies – for example – can still get their core messages across, and the by-lined individual can still demonstrate their expertise. However, they may wish a journalist with specialist knowledge and experience to write the article. Furthermore, before writing an article, it’s best to have some target publications in mind. Journalists receive a large number of unsolicited press releases a day. Subsequently, many of them are ignored. Although some editors will accept speculative thought-leadership pieces, there are others that won’t.
Our proven Public Relations and Journalistic strategies have supported Fortune 500 companies and have launched over 40 startups into international markets. Business and technology editorial coverage in influential publications is the fuel to your digial media campaign. With the media’s validation, you can promote and influence return across industries, sectors and markets. Discover additional information on Trudy Darwin PR.
The late Joel Kurtzman, founding editor of strategy+business magazine, coined the term “thought leader” 25 years ago as someone who is recognised as someone who deeply understands their business, the needs of their customers and the marketplace in which they operate. The strategy is to establish an industry expert, in many cases a company’s chief executive officer (CEO) or other company leader. Then create credible and easily-consumable content that validates that individual’s expertise. A successful thought leadership campaign will incorporate white papers, industry research, blog posts, app downloads, podcasts and an already influencing social media presence.