Data experts? These technical aspects aside, hopefully it is clear that many of the factors involved with CRM adoption – possibly a surprising number of factors to you? – are in the hands of executive leadership and not your CIO, system implementer or training team. Of course, the technical complaints are FAR more acceptable as excuses than some of the human nature dynamics summarized above, so polls of sales teams often yield results which seem like everything would be perfect and that big investment the company made in the CRM would really deliver, if only a few things in the system were tweaked…. Don’t be misled that polls of this kind yield the real rationale behind your team’s reluctance.
A key part successful digital transformation is assessing the needs and opportunities of organizations to ensure that the chosen strategy is the optimal path. Executives are justified in concerns about change, but with the pace of innovation being what it is in today’s economy, doing nothing is often actually more risky in many industries. Concerns about information security are legitimate, of course, but those countermeasures are table stakes in their own right, and many approaches to Digitalization do not raise security risks.
This is not the main driving problem though. The top CRM systems (Salesforce, Dynamics, SAP, Oracle) have been designed with sales input, design thinking and user experience experts coming out their ears. I find several of the top systems really elegant in their combination of simplicity and power. It’s hard to imagine these systems being much simpler while still achieving their intended goal. Neither is the tech IQ of sales staff the major problem. Never before have salespeople had the level of technical skill that today’s sales professionals possess.
Every business should want to have an IT consultant! Hiring a permanent IT expert is expensive, especially for a startup. IT consultants in Nottingham such as the Custard Group charge for their services based on the amount of work done for a company. A business may not require advanced IT services every month. For instance, a company may only require an expert to install a new system and train the users on how to use it. After the installation, the company can run the system and consult the expert when issues arise. Discover even more info on systems always crash.
An advice every CEO should know about cybersecurity: Cyber-attacks and security breaches will occur and will negatively impact your business. Today, the average cost of the impact of a cyber breach is $4.9 million. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.
Innovation Vista has a unique approach to selecting consultants for our engagements; we only hire lead consultants with experience as C-level IT leaders or Partner-level consultants who have demonstrated track records of tangible business results impacting Revenue, Market-share, and/or Margin significantly for their employers/clients. Our network includes consultants with experience in all major industries: Communication Services, Consumer Discretionary, Consumer Staples, Energy, Financial Services, Healthcare, Industrials, Information Technology, Materials, Real Estate, Utilities and more.