The climb of a Digital marketing entrepreneur : Jeff Romero
Get to know Jeff Romero and some of his marketing thoughts? I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies. When I’m not spending my time as a Sacramento SEO and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups. Take a look around and drop me a line if I can help you with anything!
Jeff Romero is a SEO marketing entrepreneur and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).
Jeff Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.
Jeffrey Lane Romero SEO advices: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.
We understand first-hand how marketing dollars need to be used and do everything possible to give you the best return for your spend (ROAS). Whether you are evaluating costs of migrating a website or trying to figure out the value of launching new campaigns through Google Ads, we’re here to help. We’ll also provide comprehensive analyses and reporting for you to share with all stake holders involved in your company’s marketing efforts.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. Today’s consumers value privacy more than ever before and they’re losing trust in the tech giants that collect enormous amounts of their personal data on a daily basis. That’s why adoption for privacy-centric alternatives has been on the rise. DuckDuckGo, for example, has steadily risen in search volume from 34 million in January 2018 to over 50 million so far this year. Find more details on Jeff Romero.