Marketing and Advertising

Retail waste management excellent retail services

Shopper flow excellent services provider? Link Retail has everything needed in order to get the best performance out of a retail store or mall. Every individual part, from the shelving, promotions, communication between employees, traffic, conversion rates, customer behavior, and more, can be properly cataloged by a version of our cutting edge Link Retail software. This will give store owners the vital information they need in order to design a better and more profitable shop. This will give a large advantage over others who do not use this technology. The hyper-competitive nature of the retail space requires store runners to try to find a leg up wherever possible. Link Retail can give you that leg up. There is nothing that we like more than seeing a struggling store turn it around or a successful store soar to new heights. Read additional info on people counting.

Know your best sellers and create marketing strategies rapidly to boost your sales. Monitor and pursue sales activity in real-time in your store without losing valuable time. Define the best and worst sellers of the day and easily follow up on your product stock. We are installing our software on any device wanted – on a smartphone, tablet or monitor. With real-time sales data at hand, you will be able to fix most problems in store immediately.

Analyze the Current Situation: Realize the potential of your store. Know your customers, what do they want, and what they do? Who are your most important shoppers? What separates your retail business from the competitors? This is what Shopper Segmentation and Positioning is all about. Our operational project tools help retailers and suppliers optimizing their product portfolios and price points. Most businesses could do well with fewer products –and a better-managed value proposition and prices.

Eye Tracking is a unique method for objectively measuring consumer attention and behavior in-store. This is done by using advanced high-tech glasses with a two-way camera, which is further used to show the shopper using the glasses in a “first-person perspective”. The Eye Tracker will register when the shopper’s pupil focuses on a specific object (i.e. a product or a poster) and will re-define this into data points which can then be aggregated for visualization and analysis of the data for several as many consumers as you wish to measure. By using Eye Tracking as a tool for consumer analysis, you will finally get objective answers to your questions, and remove “good intensions” and “subjective opinions” from the equation. Which products are most frequently noticed by the shoppers? How does the shopper navigate in the category/shelf? What share of the in-store communication gets actually seen by the shopper? Which products function as the “anchor” in the shelf and stands out from the rest? This, among several others, are questions you’ll get the answer to from an Eye Tracking study. Find even more info at linkretail.com.

Above all, the assessment is easy: Count how much fresh bread and bakery products are left in the store in the last opening hour & do this for a couple of days. Afterwards, if the average is over 40, it means that there is a lot of food to save! Lastly but most importantly, we’d like to introduce a great example that we accomplish to reduce the significant amount of bread wastage in Meny, Norway! In this paragraph, we’d like to give brief information about how much food is wasted every year. As a mater of fact, we need to realize the fact that people throw away 1555 million tonnes of food every year worldwide (BCG, 2018). Then, let’s take a look at which food categories are thrown away the most, and what percentage it makes up of the total food waste.