Audu Maikori high quality Afrobeat entertainment right now

Audu Maikori high quality African entertainment right now? Meet Audu Maikori, a pioneer and promoter of Afrobeat music , media and entertainment Entrepreneur & entertainment lawyer focused on film, Esports and TV. Over the years I have learned to always listen to my instincts and that inner above every other voice , because the people telling you no, don’t know your vision and your capacity – if I had listened to all naysayers – I wouldn’t be here today- would probably be in some dreary job miserable as hell! Every business comes with its unique set of problems and that can be overwhelming but I had solid partners/ co -founders each with complementary skills and together we figured out the problems as they came – so partnership is key . But the key thing that kept us going was our collective ambition and vision which was to give African talent a place in the global conversation. I recall that in the beginning when we started the record label many people wrote us off- then didn’t believe in the music industry as being viable at the time( and rightly so) but It was very clear to us that it could be- and that faith in its potentials was worth risking everything to achieve that dream. I quit my job , relocated from Abuja to Lagos, Nigeria to focus on building the dream.

Audu Maikori is a multi-award-winning entrepreneur, lawyer and creative industry expert. Born in Kaduna, Nigeria , he attended the prestigious King’s College Lagos and was called to the Nigerian Bar in 2001. He has served as legal counsel in several corporations including Chief Afe Babalola SAN & Co, Leasing Company of Nigeria (a subsidiary of Bank of Industry), Abuja Markets Management Limited and was Senior Legal consultant with CPCS Transcom International (a Canadian infrastructure advisory firm) where he was lead counsel for major Bureau for Public Enterprises (BPE)/World Bank funded projects including the privatization of the Power Holding Company of Nigeria (PHCN), the Nigerian Ports Authority (NPA) reforms, Abuja Rail Mass Transit system and the Lagos Blue Line Rail Mass Transit project.

Hi Audu, do you disagree with some advice that is more or less universally accepted? I don’t believe that businesses /start-ups need lots of money to be successful- or should I say- I don’t believe that the amount of money you raise or can access determines how successful your business will be. Instead, I believe that the key determinant of a business’s success is the amount of value that is created for an identifiable target market/audience/customer and the amount of work being put into continuously creating, delivering, and capturing value for the client/customer. The money usually comes after.

Audu Maikori: The idea was very basic. It was just to create opportunities for people, especially those from the North to get a chance to become stars as well. Because what I saw was that every major thing about music business was in Lagos. I found out that many people from the North had to go Lagos to become stars. So why not set up something that gives them a chance to become stars from where they are, so that they don’t have to travel to somewhere to become stars? And when I say ‘North’, I don’t mean Northerners by birth but by location. Because there are many people that live in the North but they are not Northerners. There are many people in Kaduna, for example, who came from Igbo land and Yoruba land but they’ve been there for many years. So the idea was to give those people a platform to realize their dreams.

It’s been a busy last few weeks for Group CEO of Chocolate City Entertainment, Audu Maikori. Our CEO lifted the curtain on his personal experience of the event. These were our favourite takeaways: The changing perception of music and business in Africa. The overwhelming sentiment regarding African music and musicians as a whole, Audu shared, is one of excitement and intrigue.

Mr. Maikori stated, “I am truly honored and excited about joining ESAIYO Inc and working with such a visionary team to help solve everyday problems using blockchain technology, interconnectivity of objects and the power of storytelling . I believe that SIO’s are the future. In my view, the ground breaking work ESAIYO is doing has the potential to redefine numerous industries across the globe.” Audu Maikori is a Nigerian lawyer, entrepreneur, social activist, public speaker and creative industry expert. He hails from Southern Kaduna, Kaduna State. He is the Founder of one of the biggest record label and entertainment companies in Africa, Chocolate City. The label is well-known for producing popular artistes such as M.I Abaga, Ice Prince, Jesse Jagz, Jeremiah Gyang, Djinee, Brymo, Femi Kuti, Ckay and Blaq Bonez, just to mention a few. Discover additional information on Audu Maikori.