Early-stage startups investment tips and tricks by Obediah Ayton

UAE family offices tips and tricks by Obediah Ayton? Mr Alastair Lidel, Founder & CEO of The Private Investment Group said, “Monaco has for many years been an important place for me and The Private Investment Group. UNITE has given us the chance to bring together many of our partners again and some of the most formidable minds of our time.” Mr Lidel continued, “As the saying goes, 2 heads are better than 1 and 3 heads are better than 2, so for us bringing over 130 minds together of this caliber alongside some of the most exciting companies in the world inevitably creates discussions and partnerships that I have already begun to see flourish since the event. I look forward to the eve of EXPO 2020 on September 30th when UNITE Dubai will bring a show stopping gala to the wonderful Emirates.” Mr Obediah Ayton the Chief Operating Officer of The Private Investment Group said, “The unique aspect of Unite Monaco, was creating an environment where family offices and private wealth felt comfortable. Creating such an atmosphere allowed families and UHNW to open up about their focuses post covid pandemic.”

The nature of the Middle East family office induces secrecy (many don’t even have a website), which makes it nearly impossible to blast off unsolicited pitches. So it really does come down to networking. But in the end, being able to break through and figure out a way to connect with the right family office can act as a natural selection process and indicate the hallmark of a good entrepreneur and good deal. Another great place to start is identifying other entrepreneurs who have been successful in your specific space and may currently have a family office or more formal startup investment program. Most often, your ideas will resonate with these folks first and best. There’s no doubt that the slowdown in venture investment is impacting companies across industries, COVID being the main driver. But entrepreneurs who open their eyes to non-traditional sources of capital and are willing to put in the legwork to identify them may find an enduring friend in the family.

Founded in 2018 in Amsterdam, VentureRock is now active in Dubai, parallel to two more hubs in Amsterdam and Singapore. With the VentureRock Dubai Hub, the firm is bringing not only capital but also technology, talent and knowledge around early-stage startup investing and venture building to the UAE region. The hub is also running its own venture building studio – comprised of the Founders Lab and Builders Lab, and will become the launching pad for Venturerock portfolio companies to expand operations to the Middle East. Director of Business Development at The Private Investment Group Obediah Ayton added “I am excited to watch Venturerock showing the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most exciting and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”

Obediah Ayton or the growth of a business influencer? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton about what happens when a Family Office takes the VC model: A new breed of ultra-high-net-worth families differs from the “old money” of the past. Their accumulation of wealth is typically more rapid and driven by savvy investment management or entrepreneurism. These Family Offices are controlling the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals, meet founding team and operations.

For years, family offices of wealthy dynasties have invested in bonds and shares. However, the next generation of family offices in looking to invest in alternative funds, technology solutions and fast-growth start-ups. Traditionally, family office investment strategies have focused on public bond, equity markets and alternative investments, such as hedge funds and real estate. However, these investments are no longer providing the returns they used to, and we see heightened enthusiasm for direct investment in businesses in order to increase return. There is a real opportunity here to develop mutually beneficial relationships between family offices, new funds and SMEs.

Obediah Ayton on how to raise money from family offices: Investment proposal: – When you have a specific project or investment opportunity, it is essential to prepare a list of suitable family offices before you contact them. Study the emotional interest within the Families history with specific areas or businesses. When creating the list, quality always beats quantity. Quality means: you should look for family investment offices which have previously invested in similar projects or are generally known for their open-minded investment style. Simply sending a generic mass mail to hundreds of family offices is rarely successful. While compiling the list already make notes about the SFOs and their investments – this will help you out later.

Right now is a great time to build close relationships with Family Offices for future capital raises! To capitalize on this favorable change in the tide, it would be worthwhile to (re)start your outreach to this notoriously hidden family wealth. Just because the offices are hidden does not mean they are unreachable. The relationships with single and multi family offices can be cultivated through diligent, persistent, and intelligent outreach. Below are a few methods to begin your family office outreach: Have a Proactive and Diversified Outreach: The most effective outreach strategy requires both persistent and proactive outreach. Even for the specialized Family Offices Group, building relationships still requires a variety of different channels and techniques. Currently, you can use a variety of tactics — probably around 30 different strategies — to attract family offices. Speak at conferences, writing articles, publish newsletters, maintain a website, run an association, offer a training platform — and that is just the tip of the iceberg.

Obediah Ayton about the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Everything can be done remotely today. We only go to the office one or two days a week. The world is becoming more virtual and I think that is a trend that a lot of people still do not understand. ‘Founding partner at a single family office’ Tech-savvy family offices who embrace these trends can harness technologies to not only expand their businesses across the globe but also to leverage global talent pools in various areas of operation where local expertise is lacking. This requires a degree of agility which needs to be prioritized within family offices seeking to advance their reach and grow their wealth.