Health & wellness content marketing advices by contentago.com
Awesome healthcare content writers and marketing recommendations? Blogging is still trendy in B2B SaaS marketing, and your content can add huge traffic while helping your website’s SEO.eBook or Whitepaper: eBook or whitepapers are detailed articles on a specific topic and can help generate leads. eBooks are also preferred by businesses since they offer great value and can be downloaded to be read later on.Video content: One-third of all online activity nowadays is video content, and your blogs can be leveraged to create stunning videos that deliver a higher value to the audience. Videos have stronger appeal and impact than plain text and should be a must-have in today’s SaaS content marketing strategy.Infographics: Visually appealing content with impactful data can help attract the audience; it creates high impact and will lead to conversion if used appropriately.Podcast: A huge audience in a particular industry or business line listens to podcasts to update themselves with the latest information and trends. You can use your existing content to create podcasts to demonstrate your credibility and build trust with the audience.
Today, most healthcare content is written for medical professionals and doctors, which is not something that a layman can easily connect to. The biggest challenge in healthcare content marketing is to create content for the patients, using less of the industry jargons and more explanatory content. Humanize your content by understanding your target audience and writing accordingly. This is especially important when it comes to optimization. Most SEO efforts use keywords like top orthopaedic when the patients’ searches are focused on their issues, like hip or back pain, muscle tear, joint pains, etc. Unless you use the keywords and phrases that the patients are looking for, the chances of your content being showcased in the top search results are limited. See more details on healthcare content provider.
Trust begets loyal customers. Your audience may respond to your content if you establish credibility as an industry influencer through other blogs within your niche. Guest blogging gives you the opportunity to appear on any number of trustworthy sites. Appearing as a guest blogger may add authority to your own information on the subject and draw positive attention to your brand. Getting your content out there is a great way to build trust and credibility to your own business, and may help you attract loyal customers.
Holidays are notorious for derailing most diets and causing an increase in weight. With various holiday foods that can tempt tastebuds and test people’s resolve to eat healthily, many struggle with how to eat healthy during the holidays. You can make a holiday specific piece and post it for the holidays. With the prevalence of many infectious diseases, people are constantly looking for ways to improve their immunity. There is also an increased awareness that certain foods can boost immunity. You can use this health and wellness blog post to point them in the right direction.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce firms, content marketing to aid health & wellness brands be noticed from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. See additional information on https://contentago.com/.