Azure architect technologies education? Let’s discuss some facts and trends about cloud computing that shows how it’s booming in the market… IBM, Google, Microsoft all are making big bets on cloud computing and that’s for good reasons. In July 2019, IBM spent $34 billion to acquire Red hat and boost its cloud business. According to research from Gartner forecasts public cloud revenues exceed $266.4 billion in 2020. The adoption of cloud computing in the world is gaining momentum and will continue to do so, with increasing participation expected to be witnessed from both private as well as public sector. Read some numbers and trends given below that confirm cloud services are rapidly growing in the market…
The UVP must clearly and concisely describe what customers get out of using your app that they won’t get through any other channels. There are 4 core attributes of an amazing unique value proposition: Clear – it should be free of corporate jargon, Benefits-focused – it should tell your app’s benefits, Unique – clearly lay out what makes your app different from your competitors’, Concise – a user should understand your app’s value prop in an explanation that takes no more than 10-15 seconds to present. Still a little hazy? Here are some of the UVPs that will drive the point and truly inspire yours: Let’s start with coffeeshop giant, Starbucks. Their customers can use the Starbucks app to pay in the store, earn stars or even order ahead of getting to the store. This way, they can skip the line (phew! Have you seen Starbucks line in the morning?) This is an incredible value to the customer because the app helps them save at least 15 minutes of their busy mornings. Wouldn’t you install such a time-saving app? The benefit to Starbucks is two-prong : (1) it encourages more app installs, and (2) increases foot traffic to their locations.
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Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2020: 70% of consumers say that they have shared a brand’s video, 72% of businesses say that video has improved their conversion rate, 52% of consumers say that watching product videos makes them more confident in online purchase decisions, 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. Video is by far the most popular way customers want to learn about new products.
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