SEO services by Venn Marketing Atlanta
Web design & SEO provider in Atlanta? Another pointer for business growth and outreach is using virtual tours to give a video-centric view of the location of your home business, as well as talking about your products and services. Virtual tours are particularly useful if you are a restaurant that happens to be a tourist stop-over point. A listing on Google My Business is proof that Google will easily find your business. By putting your site online, you can easily be noticed by prospects within your proximity. SEO is particularly crucial in optimizing your business as per the location and will help you rank faster on any local searches. You can also get listed in the Bing version of Google My Business, which is the Bing Places for Business, which helps in improving your discoverability.
The first step is to find a video search term. What is a video search term? This is a keyword for which Google predominantly displays videos. Search engines only display video content when deemed necessary. For example, when you search for a song, Google will often display a video result. How can you realize if it is worth building for a certain video content term? Search Google and see if there are video results on the first page. Does video results predominate on the first page? Then, you can say with confidence that you can create video content for that keyword. I chose the search term “emotional song download”.
Local SEO is a powerful lead generator for small and medium business. In 2020, 97% of customers search online for a local business. Local search statistics reveal that 54% consumers do this at least once a month, while 12% search for a local business every day. From that search, 72% of people will visit a store within 8km of where they are. Whether you’re an independent small business, a service-based business, or a local business without a storefront, local SEO is the key to driving more people to your store.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. Discover even more details on https://www.vennmarketing.com/atlanta-web-design/.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
As consumers begin to lean more to the web and mobile devices, having a solid website is more crucial than ever. When you use Venn Marketing as your Atlanta web design firm, you’re working with a team of experienced brand strategists. Our web design team doesn’t just create attractive websites for the sake of design. Every website is created to enhance the brand strategy of the company. At Venn Marketing, the beginning stages of Atlanta website design includes finding the answers to some basic questions like: Who is the audience we are targeting? What message are we trying to communicate? What do we want people to think about our brand? How are we positioned in the market place? First we discover the answers, and then we design. Brand savvy companies know that a strong brand is a highly valuable asset. And since the Internet has become the number one resource for individuals seeking general information about a company, a website that’s in line with your corporate identity is crucial. See additional details on Venn Marketing.